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Master your marketing and pr strategy and win new customers

Marketing & PR Strategy

Marketing is the art of creating desire and turning it into actions that drive business growth.

We'll work with you to develop a marketing strategy that captures attention, builds trust, generates sales and fosters loyalty.

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Design or refine your marketing strategy

Want to know the right target market for your product? Curious about which channels are best to get you in front of the right customer? Looking for a marketing strategy refresh? Or are you thinking about how to get the most out of your ad spend? We can show you how to define and promote your USP so it resonates with the customers you want — and keeps them coming back for more.

Who this is for

  • I have a startup business idea and want to develop a strategy that covers who I should market to and how; or

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  • I have a great product and know who my customer is but I'm not sure of the best way to get in front of them; or​​

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  • I have a good product but my marketing isn't working and I don't know which part of my strategy needs to change; or

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  • I use paid ads but I don't know how much I should spend or how to evaluate how well they're working; or

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  • My business is doing well but I'd like to review my marketing to see if I could perform even better

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What we'll do

  • Work with you to clarify your product's USP

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  • Precisely identify your target customers, i.e. those who value your USP highly and are willing to pay

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  • Select marketing channels your customers visit and where you can showcase your USP effectively

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  • Develop key themes and principles you can apply to create strong marketing messages

 

  • Develop effective tactics for lead generation, nurturing, conversion and loyalty

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  • Advise you on key decisions around outsourcing and technology/ automation

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What you get

  • Increased clarity of purpose and a stronger sense of direction

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  • Better results from your marketing spend

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  • More profits for your business

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Website performance health check

Good website performance is critical for business success. Want to know if yours makes the grade? Or if your agency is delivering to plan? We can show you what you need to know to be sure your site is primed for the traffic you want.

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Who this is for

  • My website has a lot of good content but is not generating traffic and I don't know why; or

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  • An agency runs my website which is attracting very little traffic. I want to address this with them but I'm not sure how; or​​

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  • My website seems to work well enough but I'd like to know if it could perform even better

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What we'll do

  • Analyse site metrics including visitor traffic, traffic sources and backlinks

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  • Analyse keyword metrics including ranking keywords

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  • Analyse site performance data, including speed

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  • Compare all metrics against a maximum of five peers chosen by you

 

  • Evaluate site content for quantity, quality and relevance

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  • Check for technical errors including broken links and 404 errors

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  • Submit action recommendations to improve performance and/or close gaps vs peers

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What you get

  • Gain peace of mind from knowing your site is working well and/or understand the issues you should fix

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  • Have the confidence to challenge an agency on performance knowing you're on solid ground and backed up by reliable metrics

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  • Acquire the know-how to have constructive discussions and resolve issues amicably

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  • Get better value for money from your agency spend

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  • Attract more traffic and earn more profits for your business

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Audit the performance of your marketing agencies/ freelancers

The work your marketing agency does for you needn't be a black box. We can show you ways to test and measure their efforts so you get the right agency for you — and the traffic and leads you need to grow your business.

Who this is for

  • I want to understand the payback I get from my outsourced marketing — I'm not sure it's profitable; or

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  • Results from my agency seem ok but I want to better understand what they do — I don't like that it's a black box; or​​

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  • I think I should've seen results from my agency by now but I don't want to quit in case things are about to work; or

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  • Results from my agency seem poor and I want to challenge them but I'm not sure how to go about it

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What we'll do

  • Understand the rationale of campaigns your agencies/ freelancers are running for you

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  • Review the amount they're spending on your behalf — on ads, influencers etc

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  • Review the fees they're charging you

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  • Evaluate campaign results and profitability

 

  • Submit recommendation to continue as usual, make changes or terminate the relationship

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What you get

  • Gain peace of mind from understanding how to get value for money from good agencies

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  • Have confidence to challenge an agency on performance knowing you're on solid ground and have reliable data

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  • Acquire the know-how to have constructive discussions and resolve issues amicably

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  • Make your spending more effective and earn more profits for your business

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