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Learn how to master business strategy

Business Strategy

Discover the value of a successful business strategy. We'll work with you to maximise the impact of your company’s strengths by focusing your efforts on the things you do well — so you can break through barriers, grow your business and reach your goals.

Design or refine your business strategy

Want to bring your startup idea to life? Think your business has more potential than you’re seeing? Or have you hit a roadblock and feel like you’re getting nowhere? We can design your strategy from scratch, give it an extra boost or rebuild it entirely.

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Who this is for

  • You have a start-up business idea and need to develop a strategy from scratch; or

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  • Your business is working fine but you'd like to explore ways to make it even more successful; or

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  • The things that used to drive your success have stopped working and you want to find a way to return to growth; or

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  • Your business is really struggling and you need a complete reboot

What we'll do

  • Clarify your distinctive skills and capabilities

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  • Identify the customer need that requires your skills to satisfy it

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  • Build extra value around your core product to maximise your profit opportunity

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  • Develop ways to cost effectively enhance and differentiate what you offer

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  • Pinpoint any new skills or capabilities you need to execute your strategy

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  • Identify low value activities to fix or abandon

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  • Scan future trends in your market for additional opportunities and risks

What you get

  • Stronger revenue growth

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  • Improved profit margins

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  • Increased clarity of purpose and a stronger sense of direction among managers

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  • More optimistic and loyal employees

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Create an effective business planning process

Want to turn your product ideas and business strategy into practical plans that will move your business forward week to week? We can help you set up a practical planning process that will define your priorities, create bite-size action items for you and your team and keep your finances under control.

Who this is for

  • You have goals and a strategy but struggle to convert them into concrete actions that move things forward; or

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  • You spend too much time reacting to people or events; or

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  • You want to gain more control and focus on your priorities; or

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  • Your cash flows are lumpy and uneven; or

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  • You worry your business might be caught short of cash

What we'll do

  • Update your outlook for your market and competition (e.g. SWOT analysis)

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  • Define 90-day business development priorities based on your long-term strategy and goals

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  • Identify any new resources you might need to include (e.g. staff, agencies, technology)

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  • Prepare forecasts for your profit & loss, balance sheet and cash flow

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  • Check you'll have enough cash to pay your bills as they fall due — take urgent action if not

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  • Assess main risks and create contingency plans

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What you get

  • Feel confident, well prepared and in control

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  • Be able to adapt in response to events without straying off course from your long-term goals

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  • Be ready to meet your liabilities as they fall due

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  • Have a clear idea of your risks and how to reduce or avoid them

Produce a market study

Want to know if your target market is right for your product or service? Keen to know more about your competitors? Where extra profit potential might lie? Our industry analysis and market report will give you the information you need to stay ahead.

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Who this is for

  • You have a startup business idea and want to understand the market better before deciding to launch it; or

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  • You're thinking of entering a new product or customer segment and want to know whether it'd be worth it; or

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  • Your market has become competitive and you want to find the niches where you could make more profit; or

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  • You need to create a report about your market as part of a fund raising round

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What we'll do

  • Research your market and your competitors using paid and public databases

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  • Discuss key market and competitor trends with you, guided by our tailored questionnaire

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  • Present provisional findings for discussion with you

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  • Submit a final report and any follow up recommendations

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What you get

  • New and/or different information about your market

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  • Information about what your competitors are doing

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  • A fresh, objective perspective from about the key trends in your industry

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  • Analysis of your industry and competitors you might not have time to do yourself

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