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Design or refine your business strategy

Want to bring your startup idea to life? Think your business has more potential than you’re seeing? Or have you hit a roadblock and feel like you’re getting nowhere? We can design your strategy from scratch, give it an extra boost or rebuild it entirely.

Start you new strategy today

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Who this is for

You have a start-up business idea and need to develop a strategy from scratch; or

Your business is working fine but you'd like to explore ways to make it even more successful; or

The things that used to drive your success have stopped working and you want to find a way to return to growth; or

Your business is really struggling and you need a complete reboot

What we'll do

Clarify your distinctive skills and capabilities

Identify the customer need that requires your skills to satisfy it

Build extra value around your core product to maximise your profit opportunity

Develop ways to cost effectively enhance and differentiate what you offer

Pinpoint any new skills or capabilities you need to execute your strategy

Identify low value activities to fix or abandon

Scan future trends in your market for additional opportunities and risks

What you get

Stronger revenue growth

Improved profit margins

Increased clarity of purpose and a stronger sense of direction among managers

More optimistic and loyal employees

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Create an effective business planning process

Want to turn your product ideas and business strategy into practical plans that will move your business forward week to week? We can help you set up a practical planning process that will define your priorities, create bite-size action items for you and your team and keep your finances under control.

Begin building your plan today

Who this is for

You have goals and a strategy but struggle to convert them into concrete actions that move things forward; or

You spend too much time reacting to people or events; or

You want to gain more control and focus on your priorities; or

Your cash flows are lumpy and uneven; or

You worry your business might be caught short of cash

What we'll do

Update your outlook for your market and competition (e.g. SWOT analysis)

Define 90-day business development priorities based on your long-term strategy and goals

Identify any new resources you might need to include (e.g. staff, agencies, technology)

Prepare forecasts for your profit & loss, balance sheet and cash flow

Check you'll have enough cash to pay your bills as they fall due — take urgent action if not

Assess main risks and create contingency plans

What you get

Feel confident, well prepared and in control

Be able to adapt in response to events without straying off course from your long-term goals

Be ready to meet your liabilities as they fall due

Have a clear idea of your risks and how to reduce or avoid them

Produce a market study

Want to know if your target market is right for your product or service? Keen to know more about your competitors? Where extra profit potential might lie? Our industry analysis and market report will give you the information you need to stay ahead.

Contact us today

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Who this is for

You have a startup business idea and want to understand the market better before deciding to launch it; or

You're thinking of entering a new product or customer segment and want to know whether it'd be worth it; or

Your market has become competitive and you want to find the niches where you could make more profit; or

You need to create a report about your market as part of a fund raising round

What we'll do

Research your market and your competitors using paid and public databases

Discuss key market and competitor trends with you, guided by our tailored questionnaire

Present provisional findings for discussion with you

Submit a final report and any follow up recommendations

What you get

New and/or different information about your market

Information about what your competitors are doing

A fresh, objective perspective from about the key trends in your industry

Analysis of your industry and competitors you might not have time to do yourself

Design a successful business strategy

Maximise the impact of your company’s strengths by focusing your efforts on the things you do well. Break through barriers to growth and reach your goals.

Grow with your most attractive customers

Identify which customers are growing fastest, are most loyal, generate the highest margins and pay you quickest. Make these the focus of your growth plans.

Compete on benefits, not price

Distinguish even a standard product or service by adding unique features to how you deliver it. This will enhance its value to your customers and help you stand out.

Grow your sales the smart way

Your customers’ pain points are your opportunities. Think of your staff as problem-solvers. Brainstorm what they could do new or differently for your customers.

Be prepared for the unexpected

Develop scenarios for what could plausibly go better or worse than you expect. Model the resulting opportunities or stress points and create contingency plans.

Profile your competitors

Do your customers praise one of your competitors? Do you lose valued staff to them? Find out what they are doing right — and steal their ideas — with a competitor profile.

Study your market

Thinking of entering a new market segment? Or need an outsider view of your existing industry landscape? A comprehensive market study could be what you need.

Make your business saleable

Could your business continue without you? Protect the value of your business, to you and your dependents, by creating a plan that makes you replaceable.

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Design or refine your marketing strategy

Want to know the right target market for your product? Curious about which channels are best to get you in front of the right customer? Looking for a marketing strategy refresh? Or are you thinking about how to get the most out of your ad spend? We can show you how to define and promote your USP so it resonates with the customers you want — and keeps them coming back for more.

Contact us today

Who this is for

I have a startup business idea and want to develop a strategy that covers who I should market to and how; or

I have a great product and know who my customer is but I'm not sure of the best way to get in front of them; or

I have a good product but my marketing isn't working and I don't know which part of my strategy needs to change; or

I use paid ads but I don't know how much I should spend or how to evaluate how well they're working; or

My business is doing well but I'd like to review my marketing to see if I could perform even better

What we'll do

Work with you to clarify your product's USP

Precisely identify your target customers, i.e. those who value your USP highly and are willing to pay

Select marketing channels your customers visit and where you can showcase your USP effectively

Develop key themes and principles you can apply to create strong marketing messages

Develop effective tactics for lead generation, nurturing, conversion and loyalty

Advise you on key decisions around outsourcing and technology/ automation

What you get

Increased clarity of purpose and a stronger sense of direction

Better results from your marketing spend

More profits for your business

Website performance health check

Good website performance is critical for business success. Want to know if yours makes the grade? Or if your agency is delivering to plan? We can show you what you need to know to be sure your site is primed for the traffic you want.

Start your health check today

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Who this is for

My website has a lot of good content but is not generating traffic and I don't know why; or

An agency runs my website which is attracting very little traffic. I want to address this with them but I'm not sure how; or

My website seems to work well enough but I'd like to know if it could perform even better

What we'll do

Analyse site metrics including visitor traffic, traffic sources and backlinks

Analyse keyword metrics including ranking keywords

Analyse site performance data, including speed

Compare all metrics against a maximum of five peers chosen by you

Evaluate site content for quantity, quality and relevance

Check for technical errors including broken links and 404 errors

Submit action recommendations to improve performance and/or close gaps vs peers

What you get

Gain peace of mind from knowing your site is working well and/or understand the issues you should fix

Have the confidence to challenge an agency on performance knowing you're on solid ground and backed up by reliable metrics

Acquire the know-how to have constructive discussions and resolve issues amicably

Get better value for money from your agency spend

Attract more traffic and earn more profits for your business

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Audit the performance of your marketing agencies/ freelancers

The work your marketing agency does for you needn't be a black box. We can show you ways to test and measure their efforts so you get the right agency for you — and the traffic and leads you need to grow your business.

Book a call today

Who this is for

I want to understand the payback I get from my outsourced marketing — I'm not sure it's profitable; or

Results from my agency seem ok but I want to better understand what they do — I don't like that it's a black box; or

I think I should've seen results from my agency by now but I don't want to quit in case things are about to work; or

Results from my agency seem poor and I want to challenge them but I'm not sure how to go about it

What we'll do

Understand the rationale of campaigns your agencies/ freelancers are running for you

Review the amount they're spending on your behalf — on ads, influencers etc

Review the fees they're charging you

Evaluate campaign results and profitability

Submit recommendation to continue as usual, make changes or terminate the relationship

What you get

Gain peace of mind from understanding how to get value for money from good agencies

Have confidence to challenge an agency on performance knowing you're on solid ground and have reliable data

Acquire the know-how to have constructive discussions and resolve issues amicably

Make your spending more effective and earn more profits for your business

Design a successful marketing strategy

Be clear about the key benefits of your product for your target customer. Use a sales funnel and choose the right channels – how does your customer buy? Market benefits, not features!

Market better using your data

No one knows better than you how your customers behave, when and why they buy. Use your data to tailor your marketing, boost conversion, drive repeat buying and reduce churn.

Digital marketing health check

We can audit your entire digital marketing performance and recommend improvements: website SEO and technicals, paid search, social media presence, engagement and more.

Digital marketing competitor benchmarking

As an add-on to a marketing health check, we can benchmark your performance against your peers, identify gaps you could close and competitor tactics you could use to your benefit.

Marketing contractor audit

We can review the performance of any marketing you have outsourced (PR, SEO, Google Ads, social media etc). We will advise on contractor performance, costs and terms. So you get the value you're paying for.

Use technology effectively

A huge range of marketing tools and technologies exist — from
basic CRM to AI. Get up to speed
on which technologies are the best
and most cost effective for your business.

Set better prices

It’s more impactful to optimise
prices than costs. Do you have a pricing strategy? Could you
raise prices for price-insensitive products? Tried volume discounts, bundled pricing or other tactics?

Become a more appealing supplier

People buy from people they trust, like and respect. Make sure your managers and sales team know the simple but often ignored principles of how to win over other people.

Market using all your staff

Whenever your staff meet a customer, they impact satisfaction, repeat buying and churn. Coach everyone, from the most junior to the most senior, to deliver the right experience.

Design and implement a set of KPIs to steer your business

Do you know the right metrics you need to monitor to ensure your company is on the right track? Is your team clear on what they need to focus on to deliver the results you want? We can help you put in place a clear and practical reporting system that works seamlessly with your business strategy and puts you in control.

Book a call today

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Who this is for

I'm launching a startup and I need mechanisms to focus my team on the tasks that will take us to our milestones; or

As my business becomes more complex I find it harder to direct my team without resorting to micro-management; or

I'm frustrated that my staff spend their time on small issues rather than the key priorities that are crucial for reaching our goals; or

I want to be able to communicate our strategy to my staff in a practical way they can relate to

What we'll do

Clarify your high level objectives and strategy

Do an in-depth workshop with you to identify your company's critical success factors

Design a reporting system to identify when KPIs miss targets with a trigger for corrective action

Present provisional findings for discussion

Submit final report with recommendations

Give you the support you need to implement your KPIs

What you get

Better control of your business

Staff understand clearly how their daily work fits into your high level strategy

Staff are able to work more autonomously while focusing their efforts closely on your priorities

Staff are more engaged and motivated

No more frustrating micro-management

Better financial results

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Design a financial reporting dashboard

Does your management reporting information give you the clear and concise information you need to make the right decisions? Is it tied in to your financial and operating metrics? We can help you create a straightforward and useful dashboard that will show you what’s happening where. So you’ll be able to take swift action and get close to your goals.

Book a call today

Who this is for

Our management reporting pack doesn't make clear what's important and what's not, so it doesn’t lead to action; or

Our management reporting pack is not particularly useful — its information is not clear enough for me to make decisions

What we'll do

Determine high level objectives with you

Identify your most crucial financial performance metrics through an in-depth workshop with you

Design dashboard format

Present provisional findings for discussion

Submit final dashboard design

What you get

Clear reporting of your key financial metrics (and operating metrics if you capture and target them)

Better able to spot emerging positive or negative trends early

Improved accountability of managers for results

Take a financial health check

Unsure if your financial performance is as good as it could be? Let us analyse your financials, identify major trends and highlight key ratios you could improve.

Control your business using KPIs

Identify the Key Performance Indicators (KPIs) that drive success in your industry. Create a KPI reporting system that will focus your staff effort on what really matters and spot warning signs early.

Cut waste, not costs

Some costs are ‘good’ – they create customer benefits and revenue. But some are waste. Waste hides in places like over-specification and process duplication. We can show you where to find it.

Get your financial reporting right

See your key results, trends and ratios in one powerful dashboard. Make the numbers you should focus on stand out. Gain more insight and control with less effort.

Get on top of your financials

MD/ CEO without a financial background? We can guide you through your financial statements and give you the know-how to engage with your finance team with confidence.

Streamline your business processes

Have you been meaning to put better business processes and policies in place but just haven’t got round to it? Is it all getting a bit disorganised? We can help tidy it all up. We’ll work with you to create clear and logical procedures that will be easy to follow and save you time.

Book a call today

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Who this is for

When I started my business I ran it using spreadsheets but now it's growing I need to automate my processes; or

My business has been growing for 10 year and my processes have become tangled — I need to streamline them

What we'll do

Map your business workflows

Determine any duplicated or redundant processes that can be eliminated

Identify manual or spreadsheet processes that could be replaced with software

Pinpoint any other inefficiencies and ways to streamline them

Present findings to you for discussion

Support you in implementing any changes

What you get

Faster processes

Fewer errors

Lower costs

Time freed up from process tasks

Capture more data for use in business planning and development

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Document your critical systems

Do your processes lack the consistency you need for them to work efficiently? Do your staff follow different procedures for the same tasks? Is it destabilising if someone’s off sick or leaves? We can help you to ensure your team knows and has clear procedures for all the important tasks — with assigned back-up when you need it.

Book a call today

Who this is for

My staff carry out the same tasks differently and now my processes are a mess — I need consistency; or

I worry that my staff may be doing things incorrectly but I don't have time to (and don't want to) micromanage them; or

I want to reduce the disruption when one of my staff is on holiday or off sick; or

I'm worried about how I'll keep my business running smoothly if one of my key member of my staff leaves

What we'll do

Map your business workflows

In discussion with you, identify the processes that are most critical to your business

Work with relevant staff to identify and document best practice for each critical process

Advise you in appointing a reserve (back-up) for each critical process

What you get

Processes are executed efficiently and error free every time

No more need for intensive supervision and quality checking

Reduce time required to train new staff

Eliminate key person risk from staff departures and reduce disruption from temporary absences

Cut management workload and gain better control

Tackle the three most important issues: Getting on top of E-mail. Making meetings productive. And creating a set of management routines that drive the delivery of key objectives.

Manage your business with systems

Document how your most critical routine processes run. It frees up management time (staff can train and supervise themselves). It improves efficiency (processes get done the right way, every time). And it removes single person risk (everyone has a back up).

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